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Dear Basil,
Thank you for the opportunity to meet yesterday. We are genuinely excited to work with you on the sale of 9/17 George Young Street and have total confidence in delivering a result that reflects the property's true value.
Our team brings a unique advantage to this appointment. Between the recent sale of Unit 11 and our ongoing management of multiple assets within the complex, we have an intimate, “on-the-ground” perspective of the building and its tenants. We view 17 George Young Street as the benchmark for industrial excellence in Auburn—a complex that consistently outperforms the market due to its exceptional quality and design.
Property
9/17 George Young Street, Auburn NSW 2144
Details
Property Details
Property / Complex Features and Attributes
Boutique Complex
Small complex of just 15 industrial warehouses and 1 café
Container Access
Excellent driveway access suitable for container vehicles
Optimal Layout
Well-designed office-to-warehouse ratio for maximum utility
Valuation
Our Price Assessment
While there is currently an elevated level of supply of industrial units in Auburn — including stock at 323 Chisholm Road — we believe buyers will favour 17 George Young Street for its superior attributes and competitive pricing.
We have taken current supply-and-demand dynamics and broader market conditions into account. Our approach is to provide a conservative estimate so that we can under-promise and over-deliver.
Strategy
Sales Strategy
To drive a competitive outcome and create maximum urgency, we recommend a four-week auction campaign. We are highly confident that the targeted price range will be achieved on auction day. This strategy ensures a transparent, timely result and significantly streamlines the process by removing the lengthy back-and-forth negotiations typically associated with contract terms.
1
Auction Campaign
To create momentum in the current market, we recommend a focused four-week auction campaign. By positioning the property as a “Must be Sold” opportunity, we clearly signal your genuine intent to the market—a powerful catalyst for buyer engagement. This strategy is specifically designed to generate urgency and competitive bidding, ensuring we draw active purchasers into a transparent environment to deliver a clear outcome on auction day. By fostering this level of competition, we can drive a premium result within a defined, efficient timeframe.
2
Direct Outreach
Proactive engagement with qualified buyers from our database who have expressed interest in Auburn and comparable industrial properties.
3
Early Sale Opportunity
While we aim to proceed to auction, we will pursue any opportunity to secure a result prior to auction day should a strong offer arise.
4
Multi-Channel Marketing
Maximum exposure across Australia's leading commercial portals, social media, and digital advertising platforms.
Marketing
Marketing Investment
Real Commercial
While realcommercial.com.au remains Australia's premier destination for commercial property searches, we are currently seeing a market-wide trend of softer direct lead volumes from traditional portals. However, maintaining a strong presence on this platform remains highly recommended. Combining this industry-standard portal with our proactive digital strategy ensures no stone is left unturned, guaranteeing absolute maximum exposure for your asset.
Commercial Real Estate
To ensure absolute market coverage, we utilise CommercialRealEstate.com.au (CRE) as an effective secondary advertising channel. Though it generates fewer leads than the primary portal, it remains a reliable tool for capturing additional market segments and generating steady buyer interest.
Platinum Package: $1,090 + GST
Social Media & Digital Advertising
At industrialproperty.ai, we don't wait for the market to find your property—we actively take your property to the market. We have invested heavily in advanced digital marketing infrastructure to ensure your asset dominates Google and key social media channels. By leveraging sophisticated targeting algorithms, our extensive client database, and lookalike audiences, we proactively capture the attention of high-value prospects—even those not actively browsing traditional property portals.
In a shifting landscape where standard portal traffic is evolving, this proactive strategy is crucial—especially for assets in locations that require strategic demand generation. This isn't just theory; it is a proven methodology that guarantees maximum market exposure, drives high-quality leads, and has consistently delivered exceptional, premium outcomes across our recent campaigns.
Recommended Marketing Package
Success Fee
Success Fee
Performance-Based Fee Range
1.5% – 2.5% + GST
of the selling price (ex GST), determined at your discretion
To ensure complete alignment and a performance-driven outcome, we propose a success fee between 1.5% and 2.5% + GST of the selling price (ex GST), determined at your discretion based on the result achieved. This transparent, outcomes-focused model rewards performance and reinforces our commitment to securing the highest possible sale price.
We recommend proceeding under an exclusive agency agreement for an initial term of one month. A copy of the agreement, including all terms and conditions, will be provided in advance for your review and approval.
Importantly, the success fee is only payable upon successful settlement — offering you complete peace of mind throughout the process.
Next Steps
Let's Make It Happen
We would welcome the opportunity to discuss this proposal further at your convenience. Please don't hesitate to reach out with any questions. We look forward to working with you, Basil.